Customer Value Canvas

An introduction to the customer value proposition canvas.

Good businesses start by addressing a customer need. The Customer Value Proposition Canvas, developed by Strategyzer, is a tool used by entrepreneurs when trying to find a customer group. This tool is used by entrepreneurs and helps them capture a product/market “fit”.

What is the customer value canvas?

The Canvas contains six elements, and when completed, provides a snapshot of a company’s target customer. The first three areas of the canvas look at the jobs, pains, and gains that customers face. The latter half of the canvas looks at how a business can provide products and services to meet the needs of the customer group.

The Customer Value Canvas has six sections:

  1. Customer Jobs.
  2. Customer Pains.
  3. Customer Gains.
  4. Products & Services.
  5. Pain Relievers.
  6. Gain Creators.

Using the canvas.

When using the canvas, start from the sections on the right and then finish by completing the sections on the left. Take the heading of each segment of the canvas, and then begin taking notes on how your business fits into each segment. When the canvas is complete, you should have a clear image of your business model. 

Part One: Customer Profile (Jobs, Pains and Gains).

In this section, we’ll analyse the needs of customers. A customer profile has three components, and you’ll need to identify the jobs your customers are trying to complete, and the pains/gains they face when completing the job through existing means.

1) Jobs

A “Job” refers to the outcome a customer is trying to achieve. Let’s look at transport as an example. The job of a customer in this case is trying to get from one point to the next.

In achieving that job, a customer could use a train, plane, bus, taxi, subway, car, or tram. Each method has it’s own pains and gains, and customers make an informed decision on their transport method based on their needs.

2) Pains

After we’ve identified the job that a customer is trying to complete, we need to look at the pains they experience when using current solutions.

For example, a train could be expensive and unreliable, and a bus could be too uncomfortable for long journeys. 

3) Gains

A gain is the benefits that a customer receives by using a solution. Typically, these include the speed, comfort, and ease by which they can achieve the job they are trying to achieve.

In our transport example, buses are cheaper, trains are more comfortable, and planes are the fastest mode of transport. These are the gains that a customer enjoys when using a particular solution.

Part Two: Matching the customers needs.

Now that we’ve identified the customer’s jobs, pains, and gains, we can look at meeting these needs though the products and services that your business offers. In this section, you should list how your product/service helps a customer complete their job, whilst simultaneously minimising pain and adding extra value to the customer’s experience.

4) Products and Services

In this section, list the products and features that your business offers. State how your services help a customer achieve their desired outcome (job).

5) Pain Relievers

After you’ve identified the pains facing customers, you can list the solutions that your product or service contains that relieves the pains facing customers.

6) Gain Creators

What can your product or service do to add value to a customer’s life, that your competitors cannot match? A good business creates a USP, or Unique Selling Point, which creates added value for customers that they cannot receive from competitive products and services.

Applying the canvas to your business.

The Customer Value Canvas is not a tool to be used once and then discarded. Instead, it is to be revised frequently to match the changing needs of your customers.

In teams, create bullet points on your customer’s needs, and how your business matches the needs of customers. When the canvas is complete you should have a clear picture of your target customer. This canvas can also be used in conjunction with the business model canvas.

The Business Model Canvas

An introduction to the business model canvas.

The Business Model Canvas was developed by Strategyzer, and is used by entrepreneurs that are creating their business model. The canvas features nine segments, and teams use post it notes with their thoughts and ideas in each column of the canvas. This article will introduce the business model canvas to you, and will take you step by step through the process of building your business model.

What is a business model?

A business model describes how a company creates, delivers, and captures value and encompasses all areas of the business, from channels, to cost structures. A company’s competitive advantage can stem from it’s business model, and innovations in a business model can create disruptive innovation in your sector.

What is the business model canvas?

The business model canvas is a tool used by entrepreneurs when creating and refining their business model. The canvas is pictured below, and you can use it by taking notes on how your business addresses each segment of the canvas.

The business model canvas has nine segments.

  1. Customer Segments.
  2. Channels.
  3. Customer Relationships
  4. Value Propositions.
  5. Key Resources.
  6. Key Activities.
  7. Key Partnership.
  8. Cost Structure.
  9. Revenue Streams.

Using the canvas.

When using the canvas, be sure to start from right to left. Take the heading of each segment of the canvas, and then begin taking notes on how your business fits into each segment. When the canvas is complete, you should have a clear image of your business model. 

Part One: Customer Segments.

We’ll start by addressing the customer segments that our business is looking to serve. You should aim to create a clear picture of your ideal customer. For example: “Amy is the target customer for my luxury holiday business. She is 26 years old, and has a passion for travelling with her friends and uploading the photographs to Social Media. She earns £30,000 per year, and lives in an apartment in Leeds with her dog.”

The three areas you’ll need to know about your customers are:

Customer Jobs. What is the customer trying to achieve by using your product/service? Let’s look at water as an example. In this case, the job a customer is trying to get done is to quench his/her thirst, as cheaply and as easily as possible.

Jobs also depend on context. You may buy a small bottle of water when travelling, however you may prefer a large, two litre bottle of water when at home. Ultimately, the customer (you) has the same job, but they are having to complete the job in a different context. When travelling, customers don’t want to carry a two litre bottle of water around with them. However, when at home, this becomes easier and saves space in the fridge.

Customer Pains. Now that you’ve identified a customer’s job, we’ll look at what pain points they have when completing the job. This could include the price, the convenience, or emotional factors (such as looking bad by using a certain brand).

Customer Gains. Finally, list the gains that customers desire by using your product/service. What added value can you add to the product/service that customers will love?

Part Two: Channels.

Now that we’ve identified our target customer, we can begin looking at how we reach them. “Channels” refers to the route you take to reach the customers. We’ve listed a few channels that you can use to reach customers below:

  1. Mailorder. Customers use a catalogue and order items through the phone and receive the goods through the post.
  2. Online Sales (E-Commerce). Customers order from your website, and receive the goods through the internet, or through the post.
  3. Wholesalers. Wholesalers buy items in bulk, and sell them on to shops further down the chain.
  4. Retailers. Selling your product or service through retailers.
  5. Platforms. Using platforms like Airbnb, Amazon, and Ebay to sell your products.

Part Three: Customer Relationships.

Next, we’ll look at customer relationships. How will you build relationships with customers and engage with them? Will they subscribe to your services, or only use them when required?

In this section, be sure to look at your “touch-points”. Map out every point of contact that your customer has with your business, and ensure that they are receiving a high quality service at each touch point.

Part Four: Value Proposition.

This section highlights how you product/service helps your customer achieve their job, whilst minimising pain points and creating added value in the process. Be sure to use the customer value proposition canvas to help you with this section.

Case Study: Airbnb

Airbnb have grown from a small start-up to a global business through the use of a “platform based business model”.

This video will show how Airbnb has created their business model, and used it to build a ten-figure valuation.

Part Five: Key Resources.

Businesses exist to turn resources into products and services that customers benefit from. In this section, we’ll look at what resources we need to service our customers and run the business, and you’ll have to list everything you need (including time!) to run your business.

Resources aren’t limited to tangible, physical goods. Time, labour, and property are examples of resources. In this section, make a list of all the resources you’ll need, the cost of the resources, and the amount required. This will come in handy when we look at the cost structure element of the canvas.

Part Six: Key Activities.

“Activities” refer to the actions that the business takes when turning inputs into outputs. We’ll look at systems in detail during a subsequent course. For the time being, we’ll create a list of all the actions your business must take to fulfil the needs of your customers.

We can gather actions together to create systems. A system is a process that, when followed, will produce a pre-planned outcome. Businesses need systems to produce consistent results for their customers and employees.

Routine Systems are actions that you take consistently to “keep the wheels turning”. Examples include: “send customer feedback form every Friday”, or “review sales figures on the last Friday of each month”.

Cue Systems are actions that you take when a specific prompt, or cue, arises. For example, what process do you have in place if a customer makes a complaint? What process would you follow if your staff member was absent?

Policies are the rules, or parameters, that govern every employee’s conduct within the organisation. For example, “employees must not mention the company’s name on social media”.

Part Seven: Partnerships.

Partnerships are agreements between two or more organisations that are working together to achieve a specified outcome. Businesses can use partnership agreements to capture the resources of other organisations, and use them to achieve mutually beneficial outcomes.

Can you think of any potential partnerships that your business could leverage?

Part Eight: Cost Structure.

The bottom two sections of the canvas look at the finances behind the business. In this section, we’ll look at the cost structure of your business. Businesses can separate their costs into overheads, and direct costs.

Direct costs encompass everything you need to directly produce a product or service. This could include raw materials and packaging.

Overheads refer to the recurring costs that your business will have. This could include rent, insurance, staff wages, and IT equipment.

Part Nine: Revenue Streams.

Finally, create a list of all the revenue streams your business will have. Remember, your business could have multiple revenue streams. Some common revenue structures include:

  1. Markup pricing: where you add a % surplus above your costs, leaving you with a profit margin of your choice.
  2. Subscriptions: where customers pay for the product/subscription through a subscription.
  3. Freemium: where a level of service is provided for free, and customers pay more for extra services.
  4. Credit Options: This can be used for consumers making large purchases, granting them the option of spreading payments over a longer time frame.

Applying the canvas to your business idea.

That’s a lot of information! The business model canvas is designed to be used in teams. With a mentor, or a fellow Orbiteer, write the heading of each segment and begin taking notes on how your business fits into each of the segments.

By the end of the session, you should have a clear business model that shows how your business creates and captures value.

Layla Evans

Layla joined Orbit’s Accelerator Programme in March 2019, and is looking to kick start her career in Law with Orbit’s support. Layla, who is from Richmond Park Academy in West London, is participating in the Intrapreneur Programme and is seeking support to kick start her career.

Tell us more about yourself.

I am a student at Richmond Park Academy. I enjoy challenges and I always strive to push myself to the limit.I love reading books in my spare time, and I’m always keen to learn new things. After I leave school (and University) I would like to have a career in law, specifically a barrister. I have always found it so interesting and have had this passion from a young age. I find the role of a barrister more intriguing because they don’t have to specifically be in favour of one client.

With Orbit’s support, I’m looking to get my “foot on the ladder” in the Legal Profession and I’m keen to secure a part-time position in a law firm.

How can the business community support you?

I am actively looking for a part-time position in a law firm in London. Please get in touch!

Local businesses can sponsor me to participate on Orbits Programme by clicking here.

Email Address: laylaevans20@icloud.com

Adam O’Sullivan

Adam joined Orbit’s Accelerator Programme in December 2018, and has established “Smoove”, which produces healthy smoothies delivered to office buildings. Adam, who is from Walworth Academy in the south London, is participating in the Entrepreneur Programme and is seeking support to grow his business.

Tell us more about yourself.

My name is Adam, and I come from South London. I have many interests which include basketball, football, and boxing, all of which hold a special place in my heart.

I am in the entrepreneur programme and I’ve always had an aspiration to be my own boss. My business is called Smoove, which aims to help consumers adopt a healthy diet.  I’ve seen the growth in the food and drinks industry and have decided to enter the market. My business will specialise in drinks for now such as smoothies and fruit punch however down the line I look to venture into the “health foods” segment of the market.

At Smoove, we specialise on delivering healthy drinks straight to your office. I am also looking to sell within my own community and promote the business through word of mouth and social media.

I am an avid reader and movie goer, and I enjoy biographies and anything that stimulates my imagination. I have a strong moral compass and I have a set of values that are very important to me. These include loyalty, respect, honour, and most importantly, perseverance, as I believe these are the traits that will get me to where I need to be. 

I can’t talk about myself without thanking my family, who give me the drive, motivation, and encouragement to succeed.

How can the business community support you?

I’m looking to get in touch with office workers around London that would be interested in having Smoove Smothies delivered to their office.

Local businesses can sponsor me to participate on Orbits Programme by clicking here.

Email Address: adamosullivan23@gmail.com

Cerys Pollock

Cerys Rose Pollock.

Edinburgh Accelerator Programme.

Cerys joined Orbit’s Accelerator Programme in January 2019, and is looking to build a business that produces video game consoles with Orbit’s support. Cerys, who is from Bo’ness Academy (outside Edinburgh), is participating in the Entrepreneur Programme and is seeking support to bring her video games business to reality.

Tell us more about yourself.

I really enjoy the world of film, I think it’s amazing the whole “lights. Camera. Action.” Magic is incredible. I also enjoy music as long as it’s being played on a record player.

I don’t really know where I’m from originally as my mum and I moved around a lot when she was a police officer in the Royal Airforce, for the time being we will just say I’m originally from St Andrews. I moved through to Glasgow when I was 6 to help support my grandparents, I stayed there until I was 13 then moved to Boness to help support my uncle after his wife passed…(I know depressing but don’t worry he’s okay and so is the rest of the family.)

During my time on Orbit’s Accelerator Programme, I would really like to sell products from my business across the globe. I have a passion for video games and I have identified a gap in the market that I’m ready to exploit. I have designed the games consoles by myself, and the products will allow gamers to escape from the trappings and limitations of consoles currently on the market.

How can the business community support you?

If the business community could give me any fresh ideas I’d greatly appreciate it. I’d really appreciate support with securing investment, and access to key personnel working in the UK’s gaming industry.

I’ve already secured my sponsors, but you can sponsor another Orbiteer to participate on Orbits Programme by clicking here.

Email Address: ceryspollock@icloud.com

Cameron Aitken

Cameron Aitken

Edinburgh Accelerator Programme.

Cameron joined Orbit’s Accelerator Programme in January 2019, and has already secured a prestigious job in the asset management field. Cameron, who is from Bo’ness Academy (near Edinburgh), is participating in the Intrapreneur Programme and is seeking support to accelerate his career progression.

Tell us more about yourself.

Outside of school and college, I enjoy taking part in my goalkeeper training every week. I also enjoy going to the gym (when I have the time!). I currently attend Bo’ness Academy for full time education and Forth Valley College, Stirling Campus part time for a Foundation Apprenticeship in Business Skills.

I have recently secured a full-time position at the Scottish Government, and will be working in the asset management department.

How can the business community support you?

I’m always open to learning new things, and I’d really appreciate the chance to catch up with business owners over a coffee to learn more about what it takes to succeed.

I have secured my sponsors, however you can sponsor another Orbiteer to participate on the Programme by clicking here.

Email Address: cameron.aitken14@hotmail.com

Stephanie Fajinmi

Stephanie Fajinmi

Manchester Accelerator Programme.

Stephanie joined Orbit’s Accelerator Programme in March 2019, and is looking to establish her own gym-wear clothing line with Orbit’s support. Stephanie, who is from Connell Sixth Form College in the east of Manchester, is participating in the Entrepreneur Programme and is seeking support to bring her clothing brand to reality.

Tell us more about yourself.

My name is Stephanie Fajinmi, I’m 17 years old, I have many interests but my main passion is fitness. I love the outdoors, being active, playing football, badminton, and going to the gym. I like being active and staying fit. I have a goal of launching the next big gym/fitness clothing brand.

With Orbit’s support, I am opening up a clothing brand as I have spotted a gap in the market. In the age of Social Media, people are increasingly self-conscious about their looks and appearance. The clothes I’m designing are stylish, well fitted, and provide a much needed confidence boost to young men and women looking to go to the gym.

My products are designed to reduce the appearance of sweat stains when working out at the gym.  This product will reduce my customers from feeling uncomfortable while working out, and my business has a vision to help customers “feel good when working out”.

How can the business community support you?

I am currently looking for businesses to help me on my journey,  and sponsor me for £13.99 per month to cover the cost of my training. In return, Orbit provides each sponsor with monthly progress updates, and access to their “Life-Story” events which feature billionaire entrepreneurs and leading politicians. Sponsors can meet the VIP visitors in person and have their photographs taken. Sponsors also get access to Orbit’s online courses and workshops.

I’d also like advice from professionals in the clothing/fitness industry so that I can take this to market.

I am preparing a business plan, and finalising my product design and will be looking to raise seed funding in the coming months.

Local businesses can sponsor me to participate on Orbits Programme by clicking here.

Email Address: stephfajinmi@gmail.com

Wahab Shahbaz

Wahab Shabaz.

Manchester Accelerator Programme.

Wahab joined Orbit’s Accelerator Programme in March 2019, and is looking to establish his own investment management firm with Orbit’s support. Wahab, who is from Connell Sixth Form College in the east of Manchester, is participating in the Entrepreneur Programme and is seeking support to bring his investment business to reality.

Tell us more about yourself.

I am currently a student at Connell Sixth Form College with a passion for investing. I’ve been studying investment management for several years, and with Orbit’s support, I want to turn my passion into a profitable business.

I am looking to establish a company that invests in passive income producing assets. I’m not limited to EIS investments and I would rather stay away from the major stock markets. I’ve also looked at property investments.

My goal is to build a profitable business with a portfolio of investments (over £10,000 in assets) over the coming 12-months, and I’d reinvest the income into acquiring more assets.

How can the business community support you?

The business community can support me by offering investment advice, opportunities, and connections to investors. I’d be keen to attend networking events and meet new people.

Local businesses can sponsor me to participate on Orbits Programme by clicking here.

Email Address: wahab.shahbaz@yahoo.com

Orbit: “A teacher’s perspective”

Orbit has worked with over 130 schools from Glasgow to London. We caught up with a few teachers to hear their feedback, and what they would say to other teachers thinking about joining.

A career in teaching can be one of the most rewarding and fulfilling professions that one undertakes. However, with increased workloads and slashed budgets, teachers are finding it difficult to offer extracurricular programmes to help their students enter positive destinations. Surely, there must be a solution?

Sadly, we’re hearing the same issues being raised by the teachers we work with across the UK. Workloads are heavy, budgets are strained, bright ideas get caught in bureaucracy, and students miss out on fantastic opportunities as a result. Does this sound familiar?

These problems are relatively easy to solve. Training providers that offer enrichment, training, work experience, and extra-curricular activities should factor the teacher’s experience into their proposition. It shouldn’t take a teacher 3 hours to administrate a programme, have it approved by the senior leadership team, make timetable changes, arrange assemblies, book transport arrangements, and then pay an invoice at the end. 

One of the big problems with extra curricular programmes is the risk of students dropping out. Schools that pay for programmes are losing money when a student leaves a programme before it’s completion, and training providers should ensure that they retain the interest of the students they work with.

Finally, the programmes offered by extra-curricular providers should really work, and really make a massive difference to the students involved. The careers programmes offered in school should be energetic, enriching, captivating, and of course, “instagramable“.

We believe that it is easy to achieve all of the above. Orbit believes in creating “best in class” programmes, that are easy to administrate, and that genuinely change lives.

  • Cameron (pictured) secured a job in the Government’s Asset Management department just three months into working with Orbit. Mr Latimer, from Bo’ness Academy, was “amazed by how much Cameron’s confidence has grown in such a short space of time”.
  • Glasgow Orbiteers got the chance to meet one of the UK’s most successful entrepreneurs, Billionaire Jim McColl OBE. One Orbiteer said that meeting Mr McColl was “one of the most significant experiences” they’ve had.

What is Orbit’s Accelerator Programme?

Orbit is the UK’s only accelerator programme for 16-19 year old Orbiteers. We support school students to launch real businesses (self-employed) and secure real jobs in the industries of tomorrow.

Each school can send up to 15 students to the programme. Over a twelve-month period, we’ll provide exclusive workshops, one-to-one mentoring, access to our online training content, and access to the UK’s leading business and political figures. With this support, we’re supporting seventeen year old students to build six-figure businesses before their 18th birthday, and secure jobs in emerging fields (Artificial Intelligence, Digital Marketing, etc).

Every Orbiteer we work with will keep all the money they earn from their businesses/jobs, whilst developing the CV, networks, mindset, and skills that are essential for success. Each Orbiteer is guaranteed to leave the programme with a positive destination and a clear plan of their future.

We receive thousands of applications for spaces on the programme, and we welcome new Orbiteers to the programme every month. Orbit is a rolling programme, which means the content repeats itself every 12-months. This means that regardless of when an Orbiteer joins the programme, they’ll always get through all of the content.

Finally, all the sessions take place after school is finished. Orbiteers from schools across each city we operate in travel into the city centre for our monthly training sessions for one evening per month. We’ll send you monthly updates on their progress, and you’ll notice the massive improvements in their employment prospects.

  • Billionaire entrepreneur Sir Tom Hunter shares his life story with Orbiteers in 2016.
  • Ciara works with a team of Orbiteers from five schools to brainstorm solutions to a business problem.

What role does the school play in the programme?

Schools act as recruitment arms for our accelerator. Teachers can sign up to Orbit with just two clicks of the mouse, and we’ll do all the administration work. You can opt to have one of our team visit the school and deliver a 20-minute talk to an assembly, you can show our promotional video at an assembly, or you can simply nominate the students you’d like us to work with. We’ll also provide posters, booklets, and other materials for the students in the school.

When we have the students, we’ll begin sending you monthly updates on their progress and development. There’s no need to arrange transport, rearrange timetables, or spend hours processing administration work. It’s super simple.

So….eh…. how much does it cost? :-/

Orbit won’t cost you a penny. The Accelerator Programme is free. 

Orbit is a Social Enterprise, and we don’t take donations (or taxpayer’s money) for our work. We have businesses sponsor your students to participate in the programme, and in return, we give the businesses a package of exclusive benefits.

It costs Orbit £1000 to put an Orbiteer through the programme for 12-months. Each Orbiteer is given training to secure two sponsors for their space on the programme.  The sponsorship is paid by local businesses, and each business commits to paying £13.99 per month, over 36-months, in sponsorship contributions.

In return, we give the business owners unlimited access to our Life Story events, where they meet and learn from billionaire entrepreneurs and leading politicians. Normally, these events cost £140+ per ticket, however by sponsoring an Orbiteer, the business get access to as many life story events as they like for just £13.99 per month.

Most Orbiteers are fully sponsored within two weeks of joining the programme. Securing sponsors is a really easy process, and our team support them every step of the way. We don’t want sponsorship to become a barrier to participating, therefore we offer comprehensive support to help the Orbiteers secure their sponsors. 

  • Orbiteers can win prizes including “dinner with a billionaire” at our monthly award shows.
  • Orbiteers receive monthly mentoring sessions from business experts.

What do teachers say?

We’ve worked with hundreds of teachers across the UK, and we strive to make their lives easier when participating in Orbit’s accelerator programme.

Mr Latimer, from Bo’ness Academy, began working with Orbit in 2018. With the consent of headteacher Mr Dougan, the school nominated five students to join the Accelerator Programme. One of the Orbiteers from Bo’ness Academy, Cameron, secured a job with the Government’s asset management department within three months of joining the programme.

Mr Latimer said “I know Cameron has really enjoyed the work he has done with @orbitincubator and it has been great to see his confidence grow so much in such a short space of time.” 

Mrs Neil, from Greenfaulds High School, said that she “wouldn’t think twice” about recommending the programme to other schools. She highlighted that “all the students that participated enjoyed a very positive experience. Even if they didn’t want to launch a business, the skills and experience gained will last a lifetime”.

Mrs Mortimer, from Williamwood High School worked with Orbit in 2016. Students from the school launched clothing businesses, video production agencies, and even a surround sound speaker system. She said “after signing up, the administration was handled by Orbit’s team, and we enjoyed monthly progress reports on our Orbiteers.”

Mrs Methven from Saint Benedict’s High School (one of the first schools we worked with) said that the programme will create “positive and lasting change” with the students, and that “getting to meet Sir Tom Hunter made an impression on the students.” Bailey, one of our first Orbiteers, still has his business running four years after leaving the programme.

  • Our Manchester Gaff is based in Beetham Tower. We are perfectionists and love choosing the best locations to run our programmes from.
  • We like making things simple. Getting started with Orbit takes just two clicks.

How do I get involved?

Get started today with just two clicks. After you apply to Orbit, you’ll receive an automated email where you can book a short ten minute induction call with our team. You’ll then have the option of booking one of our team to speak at an assembly, or you can nominate students to join the programme.

Local entrepreneur, Andrew Morrison, is giving back to supercharge tomorrow’s workforce.

Andrew Morrison, the founder of AM Bid, is mentoring school students to launch businesses and secure jobs.

One of Edinburgh’s most talented entrepreneurs, Andrew Morrison, is committed to helping today’s youth develop the skills they need to succeed in tomorrow’s workplace.

Andrew, from North Berwick, started AM Bid after working as a bid manager for some of the UK’s largest firms. Using his experience and networks within the sector, Andrew started AM Bid in 2014 which provides specialist tendering and bidding services for firms to secure local, regional and national government contracts. The firm boasts an 80% success rate, and specialises in creating successful bids for companies operating within 20 sectors.

Remarkably, the company has grown to employ ten staff members, and generate a seven figure turnover without using debt financing. With 90% of new businesses failing within the first five years, AM Bid has survived and thrived during the fragile start-up stage of a business’s journey.

In 2018, Andrew met with Orbit’s Founder, Kieran Aitken, after the two were introduced by Orbit’s Edinburgh Manager Steve Ponton. Andrew bought into the work Orbit was doing with young people, and vowed to mentor a group of teenage Orbiteers launch their careers and businesses through Orbit’s Accelerator Programme.

Andrew is passionate about supporting today’s youth to become the leaders of tomorrow. In an interview with Orbit’s team, Andrew remarked that he is “thoroughly enjoying mentoring S5 Higher pupils from North Berwick High School and Bo’ness Academy.  The entrepreneurial and intrapreneurial spirit they exude is very refreshing.”

Orbit’s Founder, Kieran, praised Andrew’s efforts. “Having Andrew on our Champion Team adds enormous value to the programme and to the students and schools that we serve.”

Kieran highlights that “Andrew refused to take a wage, and insisted that his compensation will come from seeing young people taking his advice and using it to build businesses and secure jobs in the industries of tomorrow. Andrew brings a wealth of experience to our Champion team. More importantly, he radiates a passion for supporting the workforce of tomorrow, and the Orbiteers (and our team) are really grateful for his contribution.”

Pictured: Andrew Morrison from AM Bid.

Andrew is currently mentoring students (or “Orbiteers”) in Orbit’s Edinburgh Programme.

Every month, Andrew meets with five budding entrepreneurs and intrapreneurs and offers them advice, connections, and guidance. At the end of each mentoring session, Andrew helps the Orbiteers to set three targets that are designed to “push them forward”. 

With Andrew’s support, Orbiteers are on the way to securing their dream jobs, created a career plan, and launched their own businesses.

Cerys Pollock, from Bo’ness Academy, said that Andrew has been “inspirational” on her entrepreneurial journey. The seventeen year old budding entrepreneur is in the process of completing market research for her new business, and credits Andrew for his support.

“Andrew has been very helpful on my journey” she said. “It’s not like having a careers adviser; Andrew is a real entrepreneur who is sharing real world experience to help me get my own venture off the ground. He’s very easy to get on with, and it’s an incredible experience to work with someone that has achieved so much in his career”.

“Andrew is set to support five Orbiteers to launch businesses and secure jobs in 2019, and we cant wait to see the results that he inspires our Orbiteers to achieve”, said Edinburgh Manager Steve Ponton.

Andrew talks highly of the Orbit Programme, and notes how the programme “fosters a can-do spirit” within young people. He concludes by saying he “has great respect for what Orbit and the team are achieving and I’m looking forward to continuing the journey with them”.

You can learn more about Andrew Morrison by clicking here.

About Orbit.

Orbit provides the UK’s largest Accelerator Programme for teenagers looking to launch businesses and secure jobs. Every year, we support hundreds of students launch businesses and secure jobs through our 12-month programme. 

We’re a fully self-sustaining Social Enterprise and don’t take a penny from government funds or donations for our work.